In the “old” days of Texas hold’em, players would only bet after the flop if they had something. If they missed the flop and didn’t connect, they would check and wait to see if they improved on the turn. As the game saw new and innovative thinkers working in, this all changed. These bright minds saw that this sort of repetitious behavior was exploitable, and hence continuation betting was born.

Poker Continuation Bet Strategy
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A bet made by a player after having raised on an earlier round, such as in hold'em when a player raises preflop and then bets after the flop. The bet allows the preflop raise to 'continue' with. As the aggressor your opponent will usually fold, forfeiting the pot. Continuation bets are very effective because most poker hands miss the flop most of the time. When your opponent just flat-calls he has no initiative in the hand. You are the aggressor; you are saying that your hand is better than his.

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Let us first focus on how to c-bet from the button. The most frequent chance to continuation-bet in Poker comes when you are playing from the button given that your range is the widest in that position. The most common spots you are in and potentially misplay are spots that we need to put a focus on improving.

In this guide, I’m going to start by walking you through what a continuation bet is. I’ll talk about how effective they were in their early days and how they’ve had to adapt as people caught on to what was going on. Through this process, I’m going to give you an extensive lesson in how these bets can be worked into your game. I’ll talk about the common mistakes people make and how you can correct them.

Basically, I’m going to talk about A LOT. By the end of this guide, you’re going to be able to self-proclaim yourself a continuation-betting wizard.

What Is a Continuation Bet?

Before I can get into the strategic implications of continuation bets and how to implement them, I need to define what is and what is not a continuation bet. A continuation bet is a bet that you make after the flop when you are the pre-flop aggression. Basically, if you raise pre-flop and then elect to bet again after the flop comes out, you are making a continuation bet.

This does not refer to every bet that is made after the flop. It’s only the bets that are “continued” by the pre-flop aggressor. If someone else raises pre-flop and you call and then elect to lead out on the flop, you are not making a continuation bet.

Continuation bets can be made when you have a hand and when you are bluffing. In fact, the term really only came into existence when people started continuing their pre-flop aggression as a bluff.

Poker Continuation Bet Strategy

Why They Are Profitable

To help you better understand the importance and effectiveness of continuation betting, I need to talk about why these bets are profitable. First, they’re profitable when you actually have a hand. When you have the best hand, they allow you to start building a pot. In the old days, though, people knew you had a hand because you would only bet if you did. This means that if you were betting, they would fold unless they had something as well.

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But when you start mixing in continuation betting as a bluff, it makes it harder for people to know when you have a hand and when you don’t. This means that you’re going to leave your opponent guessing and you’re going to get paid off a lot more when you have a hand.

The second reason continuation betting is profitable is that it allows you to win pots when you don’t have a hand and your opponent doesn’t either. Let’s look at an oversimplified example of poker before continuation betting as a bluff and poker after. Let’s say that in the old days, you have AK. You raise pre-flop, and your opponent calls with 10-9 suited. The flop comes out 8-4-2. Since it’s the old days and you have nothing, you decide to check. Your opponent, who also plays the old school game, decides to check as well.

The turn comes out and is a 10. You check again and your opponent bets because they have top pair. You only have ace high, so you elect to fold, and your opponent wins the hand.

Now, let’s take a look at this hand as it would play out if you were mixing in continuation betting as a bluff. You raise pre-flop with AK, and your opponent calls with the 10-9 suited. The flop comes out 8-4-2. You decide to continuation bet as a bluff, and your opponent, who has nothing, folds their hand. You win the pot. Yes, you did have the best hand, but you were able to take the pot down.

This also works when you don’t have the best hand. Let’s say you raise pre-flop with the AK again, and your opponent defends with pocket 3s. The flop comes out Q-9-6. Your opponent has the best hand with a pair of 3s. But you elect to continuation bet, and your opponent assumes that there is no way their pocket 3s are good on that board and they make the fold. You now win the pot with the worst hand because you elected to make a continuation bet.

Continuation bets will often win you the pot when both players have nothing and miss the flop. I say often because some people like to try and get tricky, which I cover in other advanced strategy sections. In the early days of continuation betting, people would fold no matter what if they didn’t have anything. You could continuation bet with 100% frequency, and it would turn a profit because it’s tough to hit flops.

People wised up to this and came up with strategies to combat 100% betting frequency. In response, people came up with MORE strategies to decide when they should continuation bet for maximum profitability. In the sections that follow, I’m going to walk you through how you should be deciding when you should continuation bet and also how you should be responding as a player against someone who is continuation betting.

Range vs. Range

The most basic way to start looking at when to continuation bet involves a little bit of theory into why these bets work. For now, I’m going to discount situations where you have a hand. When you have a hand, you should be betting most of the time. You already know this. What I want to talk about are the times that you miss the flop or think you miss the flop and need to decide what to do.

For continuation bets to be profitable when you miss the flop, your opponent needs to fold a fair amount of the time. For your opponent to fold, what needs to be going on? Well, your opponent is going to fold when they miss the flop. So, you should be looking to bet flops that miss your opponent’s range more often and hit your range more often.

If that last sentence confused you, that’s okay. I’m going to work through it step by step. First, so we are on the same page, a range is the potential hands that a player could have. When you’re trying to figure out what your opponent has, you never try and put them on one exact hand. You put them on a range of potential hands that they might have based on the information available in the hand. Your opponents will be doing the same to you. They’ll be trying to figure out what you have and will be assigning you a range based on the information that you’ve given away in the hand.

So, what you’ll want to do after the flop is put your opponent on a potential range of hands. This will be based on how they normally play, what hands they like to call with, what hands they do or do not 3-bet with, what position they are at on the table, any live tells, their stack size, and anything else you can analyze to get a better idea of what they might be holding.

You also need to be taking inventory of what range you’re supposed to have. Remember, this does not have to do with what you are actually holding, but what the rest of the table probably thinks you are holding. For example, if you have a shorter stack in a tournament, are a tighter player, and raise from under the gun, you could have 7-2, but the rest of the table is going to assume that you have a monster hand. This means that you can proceed as if you have the range that you’re supposed to have.

So, let’s look at the example I just gave